In the store we were pretty loudly talking about how terrible and racist it was. A gentleman walked by and said "I know! hahaha... so funny!" I guess he thought we were saying "haha... this is so racist in a good way!" I posted it on facebook and got some pretty different reactions. Most people were appalled, and one person thought it could be satire. One guy says that he hopes people wear it so that they can be publicly singled out for being a racist. I think in order for this to be satire people a large amount of people need to be able to "get" the joke. Most people see this and either think it is terrible... or think it is funny (and not in a satirical sense). I mention my boyfriend in the post because he is from the north and has very little exposure to Hispanic culture or Spanish. He said something to the effect of "I can understand something ignorant like this happening in Ohio, where we have little exposure to Spanish, but New Mexico is the LAST place on earth you should see something like this." This place WAS Mexico a little over a hundred years ago!
Basically my prevailing thought from this incident was that it seems to have become common place to exploit and trivialize"Hispanic" or "Spanish" things like food and architecture (Old Town) for profit, while at the same time separating them from it's language and true culture. It is like saying "we own this now and can do what we want with it." It makes me wonder on a large scale who we (the people) allow to propagate and be the bearers of culture. Seems to be like "money, money, money, money...moneeeyyyy" pretty much has the final say.
